What’s Up? I’m Anne, a pop culture addict, total misfit with a passion for helping people reach their potential.
Hi, I'm Anne!
I am a business strategy coach here to help female coaches and communicators learn to think like a business so they can inspire like a boss. I help my clients prioritize all their ideas, break toxic thought patterns, and develop their signature offer so they can build a brand and business that is both inspirational and profitable.
I stepped into my passionate purpose because for a long time I was a dreamer who was told over and over that I couldn’t do it - I wanted to prove to myself that I can create a business I love that serves others and helps women feel like they are reaching their full potential.
I’m in my second act after raising 3 kids and I want to show my own adult children that I do something meaningful, that makes a difference to people, and that it’s never too late to chase your dreams.
I love to believe in people and help them believe in themselves.
I keep having this recurring thought where I am meeting God in Heaven one day, waiting for him to give me a big, warm welcome when he says, “I’m curious, Anne. Why did you spend your whole life ignoring the gifts and talents I gave you?”
Oof. I do not want to have that conversation.
I’ve spent a lot of time in my life chasing perfectionism, people-pleasing, and avoiding criticism. Know what it got me? A couple of auto-immune diseases and Generalized Anxiety Disorder. My great plan for success and happiness wasn’t so great.
I wondered what life would be like if I began leaning into my strengths and decided to give it a try.
What if instead of worrying about what people think, I just did my thing and trusted that the right people would show up?
What if instead of trying to be perfect, I let the real me out, weirdness and all?
What if instead of striving to get to the top of someone else’s mountain, I started climbing my own?
I'm a former corporate girl turned business coach on a mission to help other women reach their potential.
There are people in the world who cannot move forward on their dreams until you move forward on yours.
I know it's not easy. I spent years changing my negative thought habits and learning how to believe in and trust myself. It was hard work, but worth every damn second. And when I paired my natural talents with my passion, Swayology was born.
SWAYOLOGY IS ABOUT THE ART OF PERSUASION. IT’S ABOUT PERSUADING YOURSELF THAT YOU ARE MORE THAN ENOUGH AND PERSUADING OTHERS WITH YOUR IDEA OR VISION. IT’S ABOUT LEANING INTO YOUR PASSION AND USING YOUR SKILLS TO REACH YOUR POTENTIAL AND CHANGE THE WORLD.
Your dream is important and you are literally the only one who can get through to some people who can’t or won’t listen until you share it in your unique way.
I am now using my love of business and marketing skills to coach to help new coaches and communicators who are ready to reach their potential. It’s my absolute passion!
I will tell you the gut-honest truth, simplify ideas, problem-solve, and probably sing a bunch of the Hamilton musical to you. I am sassy and sarcastic, and I believe that if it’s not fun, it’s not worth doing. I am madly in love with Jesus, but I also swear a lot and love a good margarita. I am all this and a million more things, and I AM NOT SORRY.
We just don’t have time to wimp out on ourselves, friend.
That’s why you are here, isn’t it?
Because you are sick and tired of being sick and tired. It’s high time you start playing a bigger game. I want to help you reach your full potential, and then I want to celebrate with you! I’m thinking dancing….but I’m open to suggestions.
I can hardly wait to start reminding you about what a badass you already are!
Welcome, friend. We are going to have a lot of fun together.
“Anne Watson is one of the most honest, genuine writers I know. She’s kind but never syrupy, and her strength lies in her ability to build women up and motivate them to walk boldly and realize their true strength. I love her because she’s one hundred percent herself at all times and offers a safe haven for the women around her to explore who they are and what they think.”
— MELANIE DALE, AUTHOR OF WOMEN ARE SCARY & IT'S NOT FAIR
Interested in Working Together?
Are you a new coach or communicator looking to make an impact?
Are you looking for a step-by-step plan? To clarify your idea? Are you unsure of what to do next? Are you stuck but don’t know why? Do you want to monetize your idea? To want to reach more people? Do you wish you were more organized? Or, do you simply need a whole lot more confidence?
I’ve got you, friend.
BUSINESS STRATEGIST FOR COACHES & COMMUNICATORS
I offer personal coaching to help coaches & communicators get clear, get consistent, create a plan, and slay their goals!
Stay In the Know
Get some tid bits about clarity, encouragement, and some good ole sass around self-doubt and mindset hurdles.